Girls getting older younger
18 Comments by March 6 12:16 PMManicures, pedicures and facials are no longer privileges of women and “big girls,” says the New York Times. Cosmetic companies and retailers increasingly market pampering services and beauty products to 6- to 9-year-old girls.
While traditionally young girls had their moms paint their toenails, dabbled with their older sister’s make-up or tagged along to beauty salons, it’s now not unusual for moms to host birthday parties at nail and hair salons. Some salons market specifically to children, with the largest primping party outlet, Club Libby Lu, performing one million makeovers last year in its 90 mall-based stores last year.
Samantha Skey, senior vice president of strategic marketing for Alloy Media and Marketing, told the New York Times that our culture breeds young girls’ desire to grow up faster. Television shows such as “America’s Next Top Model” and social networking sites such as Facebook and MySpace tell them they need to present themselves in a certain way to the public: “We live in a culture of insta-celebrity. Our little girls now grow up thinking they need to be ready for their close-up, lest the paparazzi arrive.”
Analysts label this behavior as part of a trend called KGOY, “Kids Getting Older Younger,” and link it to parent’s over-indulgence. This hyper-sexualizes young girls and turns them into consumers, according to Rosalind Wiseman, author of “Queen Bees & Wanna-Bes.”
Dr. Albert Mohler, president of Southern Baptist Theological Seminary, blogged his concerns about this issue recently. He told WoW that Christian parents have a responsibility to teach their children “the difference between pretty and truly beautiful.” Beauty goes deeper than the skin and is, instead, a matter of godly character. While physical beauty is sometimes celebrated in the Bible — as in the Song of Solomon — it is often presented as a snare: “We have got to learn that we are harming girls and young women by falling into the world’s patterns of praising aesthetic and cosmetic beauty alone.”







