EcoMoms and green graffiti
5 Comments by February 23 9:58 AMAfter 23 million albums and 15 years of making music, Radiohead is going green. The British rock band recently released a statement saying that plans for their 2008 tour include efforts to “reduce their carbon footprint.” After an evaluation from an eco-consulting group, Radiohead decided to sea freight their gear (saving 47 tons of CO2) and encourage fans to carpool to concerts (reducing around 22% of a concert’s overall CO2 output).
Common reaction to Radiohead’s eco-ethics? The same reaction most green efforts are getting: “Cool.” Recently, however, a few have been brave enough to call this sexy movement something else: “ironic.”
Green is hip, from cradle to grave. Green cemeteries reduce the use of harmful chemicals and non-decomposing caskets are a popular green alternative. Bamboo bicycles use all-natural resources. Green graffiti uses grass to make its mark instead of toxic spray paint. Peanut butter and jelly is hyped as an eco-friendly lunch. The PB and J Campaign says eating one instead of tuna or a burger reduces carbon emission by 2.5 pounds.
It’s no surprise that “ecoanxiety” is growing. Last week the New York Times delved into the lives of 9000-plus EcoMoms with their cold-water laundry, waste-free school lunches, locally-grown dinners, energy-efficient power strips, and even recycled bath water. The women occasionally judge each other for having freshly cut flowers and wall-to-wall carpeting, but one SUV driver said, “It doesn’t fill me with guilt. I think about all the things I’ve done so far.”
Laura McKenna, a political science professor from New Jersey, says the irony of the hip green movement is that the truly green are the “totally unhip.” She says the real environment-lovers are those who wear old clothes, don’t renovate bathrooms, and shop at garage sales. Her advice to the EcoMoms and environmentally anxious graffiti artists: “Stop recycling your San Pellegrino bottles and drink tap water.”







